Schilthorn, Jungfrau Region
© Switzerland Tourism/Martin Maegli

Media

On this page you will find all the relevant information for your media coverage of the canton of Bern holiday destination, with up-to-date media information, background material and high-resolution images.

Welcome to Bern

The canton of Bern is one of the most diverse regions of Switzerland. From the UNESCO-listed capital city to the three world-famous Eiger, Mönch and Jungfrau mountain peaks, from the Emmental to the Seeland - the canton offers destinations to suit every taste. Picturesque landscapes with glittering lakes surrounded by countless mountain peaks appeal to potential travellers just as much as the unique traditions, local customs and the many entertaining world-class events.

Whether you have any questions, you need professional images or you are looking for a contact person to answer questions you might have regarding a particular destination: We are happy to assist you with your research and to put you in touch with the right people, so that your queries can be answered as soon as possible.

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Media information

Winter highlights 2024/25

Here you will find information and inspiration for your reporting on the winter season in Bern.

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Winterkajak-Tour am Brienzersee mit Dave Storey von der Kajakschule Hightide
Bernese stories

Bernese stories

These stories will give you a unique insight into the the life of the Bernese and the diversity of the region.

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The Aare connects Bern

The Aare, the longest river running entirely within Switzerland, is the most important waterway in the canton. It has a total length of almost 300 kilometres. The Aare is the Rhine's most important tributary in terms of water volume, surpassing the Meuse and the High Rhine, and carries more water than the Moselle and Main rivers combined. It is the thread that connects the entire canton of Bern and flows through all six major areas – from the Bernese Oberland via Thun to Bern and the Jura Südfuss. The Aare has its source in the Oberaar and Unteraar glaciers. It then runs for almost 300 kilometres from the eastern Bernese Alps at Lakes Oberaar and Grimsel through Lakes Brienz and Thun, on through the federal city of Bern via Aarberg into Lake Biel and on towards Solothurn. At Koblenz, the Aare finally flows into the Rhine. The Aare Gorge near Meiringen, 1.4 kilometres in length but only two metres wide in places,  and the various tributaries from the Lauterbrunnen, Kander and Simmental valleys are spectacular sights. The Aare is not only a significant supplier of energy, but also an important local focal point for recreational and leisure activities. The 27-kilometre-long, approximately 3.5-hour trip in a rubber inflatable dinghy from Thun to Bern is a real hit with Bernese locals and international visitors alike and is as much a part of summer as the daily swim in the river’s cool waters.

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The ViaBerna long-distance hiking trail

From north to south, from the Jura to the Oberland: the ViaBerna hiking trail crosses the holiday canton of Bern in 20 stages and over 300 kilometres. The long-distance hiking trail is the first Swiss route to be awarded a European "Leading Quality Trails" certificate. Thanks to this quality label, the new SwitzerlandMobility Route #38 guarantees consistently high standards with natural trails, plenty of tranquillity and scenic variety. Accommodation, information and catering facilities are always available along the way, and luggage transport can also be booked. After starting in Bellelay in the Bernese Jura, the route follows the Aare river on the Central Plateau and finally ends in the Bernese Oberland on the historic Susten Pass.

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Rosenlaui
Experiences

ViaBerna hiking trail

The ViaBerna is an impressive multi-day hike through the canton of Bern. Experience the diversity of the region in a route of 20 stages, including a tour through the forested slopes of the Jura, idyllic walks over the Swiss Central Plateau, and a spectacular trail leading through the Alps. The 300-kilometre-long trail is marked as route number 38.

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The Cambrian Hotel, Adelboden
Experiences

Wellness

If you are seeking tranquillity, relaxation and indulgence, the Region of Bern is the perfect place. Its variety of wellness offers invite you to relax and unwind.

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